Who is our audience
Our clients fall into three categories. People who live outside the US and want to sell to the American market. People who have already moved or plan to move. People who run their business from another country but treat the US as their main revenue source.
The largest group is actually the first one. They run American companies from Almaty, Tbilisi, Yerevan, Belgrade, Jakarta — without any special difficulty. The key is the right legal structure and a partner who understands the system from the inside.
Now let's get into the niches.
Niche 1. E-commerce on marketplaces
The most popular story. Amazon, eBay, Shopify, Walmart, Etsy and dozens of smaller platforms. Each has its own rules, fees and audience.
What makes Amazon different from marketplaces we are used to in other regions? Scale and competition. On Amazon you are not just competing with sellers from your country. You are competing with Chinese, Indian, European, Latin American and local American sellers. It is hard.
But the math is interesting. What is better: 100% of a $100,000 market or 0.1% of a one trillion dollar market? 0.1% of the American market makes you a wealthy person. And if you live in a country with a lower cost of living, dollar revenue compounds into a very comfortable life.
Hundreds of clients open American LLCs and corporations every year specifically for e-commerce. The flow is steady. If you understand product sourcing, listings and ads, this niche works.
Niche 2. Service businesses with a tech twist
This is the most interesting shift of the last few years. Service companies in the US are quietly turning into IT companies with foreign ownership.
The old model. You arrive, hand out flyers, sign clients, go mow lawns or paint houses.
The new model. There is an IT company somewhere in Poland, Ukraine or Kazakhstan. It does not mow lawns. It does not paint houses. It generates leads. It builds a clean website where any American in any zip code can order a service. It runs paid ads, SEO and conversion funnels.
When a lead comes in, it gets sold to a local contractor. The IT company has already built a network of hundreds of contractors across all states. Each contractor pays for qualified leads.
A real example. You check into a hotel in Los Angeles. The receptionist used to be a person standing at the desk. Today it is a kiosk with a remote agent verifying your ID over video, often from India. Minimum wage in California is $15 per hour, real wage is $18–20. Locals do not want that work. But a tech company that delivers the same function as a software service is growing fast.
The trend is global. And you can enter it from anywhere in the world.
Niche 3. Startups raising US venture capital
One of the oldest niches and still one of the most in-demand.
Delaware has the most founder-friendly and investor-friendly legal framework in the world. Nevada is catching up. Almost every globally ambitious startup registers in one of these two states. A deeper breakdown of state choice is in a separate article.
The US also has the largest pool of risk capital on the planet. Venture funds, accelerators, angels, corporate VCs, incubators. They all understand that 9 out of 10 bets will fail and they are still willing to write checks. Capital and infrastructure are not the bottleneck.
What is the bottleneck? Founders with real products.
We see all kinds of projects: AI-powered ad management, vertical B2B SaaS, marketplaces, fintech infrastructure. Most of them start at home — in a coworking space or a garage somewhere in Central Asia, Eastern Europe or South Asia. Founders move to the US only after closing their first round.
Can you raise serious money without moving? Yes, absolutely. Can you do it from inside Russia today? For most funds, no. Education is fine at home. Ideation is fine at home. But execution and fundraising require an American structure.
Recent example: a startup from Kazakhstan raised billions of dollars this year after relocating to California.
Niche 4. Manufacturing for the US market
The final, and possibly the most beautiful, story. If your factory is in one country and your customers are in the US, you have basically won.
Real case. A jewelry workshop in Europe makes custom pieces with gold and diamonds. I asked the owner: where is your main market? Answer: 90% of buyers are in the US. The production is family-scale, located in Europe. But the revenue flows from America.
Why? Higher purchasing power. Willingness to pay for design, story and brand. And the magic of the market that is hard to explain logically: the same physical item can be sold for 10 cents and for 10,000 dollars depending on positioning. America is the only country where this consistently works at scale.
The playbook is simple:
- Open a US company (usually Delaware or Wyoming)
- Open accounts in a real US bank, not just Payoneer or Wise
- Connect Stripe, PayPal, Square
- Protect intellectual property through USPTO (trademarks, patents)
- Launch US-focused marketing
Production can stay in Poland, Georgia, Turkey, Serbia, Indonesia. The revenue lands in dollars — several times higher than the same product would earn on any local market.
Book a consultation with Edeal → calendly.com/orders-nexahub/meet-with-me
If you see yourself in one of these niches and want to map out your specific situation, we have a standard one-call walkthrough for it. More: US company formation and support.
What the four niches have in common
Three things.
First, you do not have to live in the US. All four directions work remotely.
Second, you need the right legal structure. Without it, you will not get a real bank account, you will not get Stripe approval, you will not register a trademark, you will not close an investment round.
Third, you need a partner who understands the American system from the inside. Someone who deals with the IRS, banks, attorneys and accountants so you do not have to learn it the hard way.
Going deeper
This is the short version. We covered the same four niches in a longer Russian-language conversation with Anatoliy from the "Capital of the World" project — with specific client cases, banking nuances and common mistakes. If Russian works for you, the full interview is here: youtu.be/Nvo3JKwxvKA.
See yourself in one of these niches?
Edeal helps international entrepreneurs operate in the US: LLC and C-Corp formation, real US bank accounts, Stripe and payment processing, trademark protection, bookkeeping and tax filings.